Subject: Question Hi [First Name], I'm [Your Name], [Your Title and Company]. If you're anything like me, you wish you had [what your prospects want, that’s also a benefit of your solution], but you've tried [something other than the solution you’re selling], and you still [specify what people can’t do without your solution]. You dream of [another benefit of your solution], but [something your prospects are doing that isn’t working] and you're seriously scared that it never will. When [you started struggling to achieve what your prospects want to achieve], I longed to have [something your solution results in]. Meanwhile, my [pain point] was the complete opposite. I tried [something other than the solution you’re selling] — you name it. I tried it. And it didn't work. Sound familiar? I can’t tell you how grateful I was when [you discovered/developed the solution you’re selling]. So my question is… Do you want to know the secrets to [what your solution results in]? Because I want to tell you all about ‘em. I'll give you a hint about one: It's not about [something your solution doesn’t involve]. And it's not even about [something else your solution doesn’t involve]. So think about everything you HAVE [things they’ve tried that didn’t work]. Got the long list flowing in your mind? Now think about which of those things you could NOT [try again because it doesn’t work]. Are you thinking? Are you blanking? Are you thinking some more? Hang on, and I'll be back to tell you the weird thing that [solved your pain]... AND I have something else exciting to share. All about all the secrets. Can't wait to tell you everything! Talk soon, [Your Name] ________________ Subject: The secret that [specify a pain your solution solves] Hi [First Name], I’m so stoked to tell you the surprising thing that [specify a benefit]. The thing is, it’s so weird that I’m kinda afraid you won’t try it. But as surprising as it is... not only did it work for [you or someone else], it has worked for [specify how many people your solution has helped so far]. Are you ready? I stumbled upon this when [tell a story here about how you developed or discovered your solution. Stress the pain points that you experienced and that your readers are currently experiencing, and describe how you solved your pain]. The [people around you] made fun of me for [something, or they didn’t think you could do it], but [mention who DID understand you]. My [stress another pain point]. I needed that [something you were missing] especially. [Now describe something that made your situation worse.] AND [even worse]! So I had no choice. Completely by accident… totally against my intentions… to my HUGE embarrassment… I [stumbled upon something]. In fact, I [stumbled upon something else that was difficult]. And it SUCKED. My [describe something embarrassing]. I felt [specify a vulnerable feeling that your readers can relate to because they’re currently experiencing it]. One thing that helped was [something that helped]. [Now describe how you started to see benefits]. After [specify a length of time], everyone said [something encouraging]. (Which seemed VERY unlikely.) But after [specify a length of time], my [pain point] started to [describe how it improved]. By the time [something happened], I [describe the benefits]. The change was literally like night and day. My [describe a HUGE benefit]]!!!!! And you know what I realized? Right in that instant, when I saw [what your readers want]… I remembered [something you mentioned in your last email]. I told you about [whatever it is] in my last email. I remembered [how it was a piece of the puzzle your readers want to solve]. Well, [something you’re not revealing yet] and one other thing that [you’re also not revealing yet]. I didn’t realize it when [specify a time], but that was one of the secrets to [what your solution provides that your readers want]. When I [specify a time], I went on to do [X amount of things your readers will only discover when they buy your solution]. I know “[benefit].” sounds [hard to believe], but after [specify an amount of time] of [pain point]... I truly FEEL [benefit]! So will you try it? [Detail one free strategy you’re offering]. I know it sounds crazy. I know it sounds impossible. But I have tips to make it work. And proof that it does. I know if [objection], you’ll think you can’t do it. But it only seems like that at first. What will happen after [specify an amount of time] will keep you going for [specify an amount of time]. Start today. No more [something you recommend avoiding]. Just [something simple you recommend trying]. And if you’re worried that [objection] or you just can’t do it... don’t worry! I have a big announcement coming — about all the secrets. I’ve told you about the [most challenging] one already. All the rest are easy. Talk soon, [Your Name] ________________ Subject: Did you try it? (Big announcement!) So, did you? I know it’s crazy to [try what you recommended in your last email]. If you’re trying it, props to you! I’m excited for you to [benefit]. If you tried it and backed down, I totally get it. You rock for giving it a shot. :) If you haven’t tried it, I get that too. Maybe you’re waiting to hear about [what you’ve been building anticipation for]. Either way — exciting news for you today! After I stumbled on the [one strategy you recommended in your last email]... I started doing [specify an amount] much easier [specify what] that [benefit] and (I’ll be honest) [even bigger benefit]. [Specify an amount of time] of [pain point] was [describe how it hurt], so I’m PROUD to claim [benefit]. And you will be too! I created a [solution]. It’s called [Your Product/Service/Course name]. Are you ready to [specify a benefit]? When you do, you’ll reveal [VERY desirable benefit]. Here’s your link: Take Me to [Solution Name]! Over [specify an amount of people] have already [specify a benefit] with this [what your solution is]. Hope you can be one of the next. See you inside, [an adjective your readers can relate to]! [Your Name]